personalization · In person
Personalization Field Craft
Write merge-field adjacent copy that survives missing data and awkward defaults.
2 days Campaign: promotional Stage: consideration Level: advanced
Deep dive on graceful fallbacks, inline clarifiers, and QA scripts for dynamic blocks.
What is inside
- Fallback matrix builder
- Inline clarifier patterns
- Default sniff tests
- Snippet hygiene checklist
- Pair writing with coaches
- QA script for nightly builds
- Sandbox merge exercises
Outcomes
- Ship a fallback matrix for top five fields
- Rewrite two dynamic blocks
- Run QA script in staging
Participant voices
Default sniff tests caught three embarrassing blanks before launch. Personalization Field Craft should be mandatory for new hires.
Dense material—arrive caffeinated. Worth it.
Workshop FAQ
CDP required?
No—bring field names and sample rows; we stay copy-first.
Coding?
No HTML/CSS required; ESP merge syntax referenced only.
What is not included?
We do not clean your database or fix schema drift.