email copywriting · Hybrid
CTA Sharpening Workshop
Microcopy for buttons and reply paths that respect mobile thumbs and anxious readers.
1 day Campaign: transactional Stage: decision Level: beginner
Practice tightening CTAs, secondary links, and reply-to flows with accessibility in mind.
What is inside
- Thumb-zone layout prompts
- Secondary link discipline
- Reply-path clarity drills
- Accessibility contrast notes
- Live button copy swaps
Outcomes
- Refine twelve CTAs
- Define secondary link policy
- Ship reply-path clarity doc
Participant voices
Thumb-zone prompts were nerdy and useful. CTA Sharpening Workshop is short but dense.
Secondary link policy ended our button-stacking mess.
Workshop FAQ
Design files?
Bring screenshots; we do not ship Figma assets.
Languages?
English microcopy primary; Korean examples optional.
Recording?
Slides only—no video replay.