Preview text as a second headline

Preview text frequently inherits boilerplate or legal fragments, wasting the second most visible line in many clients. We coach teams to pair subjects with complementary facts instead of repeating the subject.

In Subject Line Sprint cohorts, pairs go through truncation simulators to see how aggressive cropping changes meaning on small devices. That exercise alone usually surfaces three weak pairs per participant.

We also recommend keeping administrative links visually available inside the body where possible, freeing the preheader for human-readable context. The practice is simple but requires editorial discipline.